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Principal is a collection of iconic, award-winning hotels in city centres across the UK.  The brand launched in November 2016 with The Principal Edinburgh George Street, The Principal Manchester and The Principal York, adding The Principal Edinburgh Charlotte Square in September 2017, while The Principal London opened on Russell Square in Bloomsbury in April 2018.  In Scotland, the collection also includes The Principal Grand Central Hotel, a landmark building within the Central Station; and The Principal Blythswood Square Hotel, which has recently completed a multi-million pound refurbishment of all the bedrooms, as well as the creation of a new, two-bedroom penthouse.