Brand Power:

Marketing & Sales Growth Strategies for High-Performing Hospitality Brands

Delivered in Partnership with MIGHTY ATOMS

2026 APPLICATIONS ARE NOW OPEN - Please read the Application Guidance Document before applying. LINK HERE

Brand Power: Marketing & Sales Growth Strategies for High-Performing Hospitality Brands is an energetic, insight-led workshop designed to help hospitality executives and leaders use marketing as a measurable driver of commercial success. Across two highly interactive days, participants will learn how to strengthen their brand, optimise digital performance, and align marketing activity with sales and profitability goals.

Through real-world case studies, practical tools, and collaborative exercises, attendees will leave with a clear action plan and metrics to track impact - from brand awareness and customer loyalty to revenue growth. Led by Karen Trickett, an award-winning marketing and communications leader, this programme blends strategy, creativity, and data-driven thinking to deliver meaningful, measurable results for your business.

Our ‘Brand Power’ programmes are offered at two levels:

• Executive Level      

o   A 2 day programme designed for those with overall responsibility for leading the organisation /  in senior strategic and decision-making roles

• Leadership Level

o   A 2 day programme tailored for those accountable for shaping, managing and delivering the company marketing strategy

Executive Level

 Duration:                                  2-day programme

 Target Participants:           Designed for those with overall responsibility for leading the organisation

 Prerequisites / Expected Experience:

Designed for senior executives with overall responsibility for leading the organisation.  Participants should:

• Hold a board or senior leadership role with oversight of business performance and growth.

• Have strategic accountability for brand positioning, commercial outcomes, or organisational direction.

• Possess a broad understanding of marketing and sales functions, even if not directly managing day-to-day activity.

• Be ready to explore how marketing can act as a commercial growth driver and align it with wider business objectives.

Leadership Level

Duration:                          2-day programme

Target Participants:          Tailored for those accountable for shaping and delivering your marketing strategy, for example a Marketing Manager / Head of Department.

 Prerequisites / Expected Experience:

Tailored for marketing and commercial leaders accountable for shaping and delivering marketing strategy.  Participants should:

• Be responsible for developing and implementing marketing and sales plans that drive business performance.

• Have experience managing campaigns, digital channels, or customer engagement activity.

• Understand key marketing metrics and performance drivers.

• Be looking to strengthen strategic capability, improve cross-functional alignment, and link marketing impact to sales and profitability.

Mighty Atoms is a marketing and growth consultancy that helps leaders build stronger brands, smarter campaigns, and a culture where marketing drives the whole business forward.

With a talented team who have led the marketing for some of the world’s most iconic brands — including Pepsi, Cadbury and Pokémon — Mighty Atoms brings together strategic insight and creative energy to help organisations stand out in competitive markets. From defining brand purpose and storytelling, to shaping experiences and marketing plans that deliver real results, Mighty Atoms works alongside leaders to turn insight into impact.

The team believes that great marketing doesn’t sit in a department — it lives in every interaction, every guest touchpoint, and every member of the team.