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HIT the Atlas Challenge


Fundraising Challenge

3 Days, 185 Miles, 1 Epic Challenge!

Date: 17th - 24th September 2026   Location: Atlas Mountains, Morocco

Donate: justgiving.com/campaign/hittheatlas

From 17–24 September, a dedicated team of 20 hospitality professionals will take on one of North Africa’s greatest natural challenges - the ascent of Mount Toubkal, the highest peak in the Atlas Mountains.

The HIT the Atlas Challenge will push participants both physically and mentally as they trek through rugged terrain and extreme altitudes to raise vital funds for HIT Scotland's scholarship programme.

Our scholarship programme creates life-changing opportunities for individuals to grow their skills, confidence and ambition through hands-on experience, learning from industry leaders and exposure to global best practice.

By supporting HIT the Atlas, you’re helping inspire talent, elevate the industry and make a real difference to people’s lives.

Spaces to take part in the challenge are now full, but you can still support by visiting justgiving.com/campaign/hittheatlas to make a donation. Your donation, no matter how small, can make a big impact on the hospitality industry in Scotland.


BOOKING T&Cs

Please note, our payment terms are immediate.  Event bookings are not confirmed until the invoice has been paid in full.

HIT events are photographed & filmed and the images & footage may be used by HIT Scotland for publicity purposes. If you do not wish to be photographed or filmed please advise HIT or the events team at the time of booking.

HIT Scotland reserve the right to charge a cancellation fee.  Cancellation within a week of the event date will be 100% of the cost.  If a paid booking is cancelled up to a week before the event, we can give you a credit note for the full amount to use for a future event, or we can refund you the cost minus any card payment fees incurred (if you paid by card either when booking at our website or paying the invoice online).  

The content of each event may change due to unforeseen circumstances.

Earlier Event: 4 September
POETS Lunch 2026
Later Event: 8 October
Rhubarb Club 2026-2027