The Intelligent Edge:

AI for Commercial & Operational Impact in Hospitality

Delivered in Partnership with OWENDALE ADVISORY

2026 APPLICATIONS ARE NOW OPEN - Please read the Application Guidance Document before applying. LINK HERE

The Intelligent Edge: AI for Commercial & Operational Impact in Hospitality - this executive AI Programme enables hospitality leaders to understand, explore, and apply the power of artificial intelligence within their organisations. Through an immersive two-day learning experience the programme demystifies AI, showing how it can enhance operations, empower teams, and elevate guest experiences.

The programme is a non-technical, business leader's course. Participants will leave with clarity, confidence, and a practical framework for exploring the application of AI in their business, moving from curiosity to action in ways that create measurable business and customer impact.

Our ‘The Intelligent Edge’ programme is offered at one level, and is designed for those accountable for shaping, managing and / or delivering the company AI strategy 

Programme sumaries are below, but for full programme specification, please click here for a PDF

Executive & Leadership Level 

Duration:                                  2-day programme

 Target Participants:          This programme is designed for senior hospitality leaders who are responsible for shaping, managing, or delivering their organisation’s AI strategy

 Prerequisites / Expected Experience:

 Participants should:

• Hold strategic or operational responsibility for innovation, digital transformation, technology adoption, or data-driven decision-making within their business.

• Have a strong understanding of their organisation’s commercial and operational priorities.

• Be interested in exploring practical, non-technical applications of AI to improve efficiency, performance, and guest experience.

• Be ready to translate AI opportunities into actionable plans that drive measurable business outcomes.