James McGuire, Coca-Cola Europacific Partners

James was one of the founding members of the HIT Futures Group and has been involved with the charity for 8 years. Starting his career in Finance with Edrington UK (Formerly Maxxium), James has worked in a variety of sales roles at Bacardi Martini and is now a senior manager at Coca Cola Europacific Partners - in their new Alcohol RTD team.

James is also a Director for the Benevolent Society of the Licensed Trade in Scotland and volunteers his time to several charities across hospitality and retail.