Operational Empowerment Scholarships

These scholarships help enhance and grow key skills for your role.

Before applying, make sure you have read the application guidance document.

All scholarship content specifics are subject to change.  Any changes will be in keeping with the feel of the original scholarship idea.


 

Sales Scholarship

 

What:  Sales Skills and Understanding

Where:   Venue in Scotland, location TBC

How long:  2 day course (if you are not within travelling distance we organise an overnight stay in a local hotel).

When:  Dates TBC

Structure:  Classroom learning plus interactive exercises to try out the skills being taught.  This course is only for the HIT group.

Who this is suitable for / criteria:  Suitable for anyone in a front facing role dealing with customers, which involves an element of selling.  This course is for those who have no formal sales training and would like tips to help them be more useful in encouraging sales for the business. You must be able to put into practice the skills you have learned.

Number of scholarships:  Maximum of 20, split over 2 groups.

What you will learn:  This scholarship covers all areas of the sales process.  It will look at exploring leads and effective communication, the importance of listening and body language, and how to present a solution.  It will cover buyer types, the power of referrals, and influencing. You will learn how to negotiate, and gain skills in upselling. You will come away with a formula to win new business and retain existing clients.

Tell us:  In your application tell us about your role and what your job involves.  Tell us why believe this scholarship will help you and your business.

Note - this was a new scholarship for 2018 and is only taking place around now.  The final content for 2019 may vary depending on scholar feedback.

 

 

Digital Marketing Scholarship

What:  Digital Marketing Planning.

Where:   Venue in Scotland, location TBC

How long:  2 day course (if you are not within travelling distance we organise an overnight stay in a local hotel).

When:  Usually May, exact dates TBC

Structure:  Classroom learning plus interactive exercises, with specialist guest speakers.  This course is only for the HIT group. The course is created and run by Lesley Wood of LMW Consulting.  Lesley has 30 years experience in the world of marketing, digital marketing and business development, and has worked with many hospitality and tourism companies over the years.

Who this is suitable for / criteria:  Suitable for anyone who is involved with or responsible for managing or creating digital marketing (website / social media / e-newsletter) messages for the company, but has not been formally trained in this.  You must be able to put into practice at work the skills you have learned.

Number of scholarships:  Maximum of 20, in one group

What you will learn:  The Digital Marketing scholarship embraces the world of marketing via the many digital platforms now available to support the business in reaching new markets. This interactive 2 day workshop teaches you the importance of planning and then how to create a useable digital marketing plan for your business.  It looks at working out your digital marketing objectives, your brand persona, and knowing who your customers and influencers are. It discusses search engine optimisation for your website, and how to drive people there through content creation, including looking at creation of a blog, photography and graphics for use on social media, a content marketing calendar and content guidelines.  What you can and should measure is covered to allow you to look at a return on investment.

Tell us:  In your application tell us about your role and what your job involves.  Tell us why believe this scholarship will help you and your business.

Note - in this ever changing technological world, the exact content of this scholarship may be updated to reflect current trends.

 

 

Customer Experience Scholarship

What:  Customer Experience.

Where:   The Gleneagles Hotel, Auchterarder.

How long:  2 day course (includes an overnight at Gleneagles).

When:  Usually end of October, exact dates TBC.

Structure:  Classroom learning and talks.  This course is only for the HIT group.  Overnight at Gleneagles with a hosted dinner.

Who this is suitable for / criteria:  Suitable for anyone working in front of house operations with lots of customer contact, looking to provide an unforgettable guest experience.

Number of scholarships:  Maximum of 16, in one group

What you will learn:  Day one will involve teaching and talks from an expert in Customer Experience, looking at current trends and learnings from the luxury market.  The overnight stay and dinner lets you experience the exceptional standards of The Gleneagles Hotel. Day two starts with a tour of Gleneagles and an explanation of their customer experience journey, and their 5 star customer experience training.  It finishes with an overview of the Michelin standards of Andrew Fairlie restaurant, from the Restaurant Manager. You will leave with ideas and knowledge to help you wow the guest.

Tell us:  In your application tell us about your role and what your job involves.  Tell us why believe this scholarship will help you and your business, and what you want to learn more about in this field.

 

 

Patisserie Scholarship - level 1

What:  Patisserie and all things sweet.

Where:   The Cook School, Kilmarnock.

How long:  1 or 2 day course (if you are not within travelling distance we organise an overnight stay in a local hotel).

When:  Usually April, exact dates TBC.

Structure: A mix of demonstration and practical sessions for you to try things out.  This course is only for the HIT group. Teaching will be from industry experts, exact chefs TBC.

Who this is suitable for / criteria:  Suitable for student chefs, or chefs new to the role with no training in Patisserie.

Number of scholarships:  Maximum of 16, in one group

What you will learn:  The demonstrations allow you to hear from industry experts, learning new recipes and techniques to improve your skills.  The practical sessions let you try out those new skills, and learn hands on. The experience allows you to refine your pastry work, and be inspired with some new methods of creating desserts and presenting them.

Tell us:  In your application tell us what skill level you have as a chef.  Say why you are interested in the Patisserie section, what you want to learn, and how these new skills will help you in your career.


Patisserie Scholarship - level 2

What:  Patisserie and all things sweet.

Where:   The Gleneagles Hotel, Auchterarder.

How long:  2 day course (includes an overnight at Gleneagles).

When:  Usually early November, exact dates TBC.

Structure: Masterclasses from experts in the field, with practical sessions for you to try things out.  This course is only for the HIT group. Overnight at Gleneagles with a hosted dinner.

Who this is suitable for / criteria:  Suitable for chefs with experience working in a kitchen.  Only suitable for students who are nearing the end of their course and so have mastered the basic kitchen skills, who also have some work experience in a commercial kitchen.

Number of scholarships:  Maximum of 14, in one group

What you will learn:  The masterclasses allow you to hear from industry experts, learning new recipes and techniques to take back to your own kitchen.  The practical sessions let you try out those new skills, and learn hands on. The experience allows you to refine your pastry work and see the whole process from development to service.  The hosted dinner lets you sample the delights of the Gleneagles menu, gaining inspiration from others, with the chance to share ideas with your fellow scholars.

Tell us:  In your application tell us why you are interested in the Patisserie section, what you want to learn, and how you plan to use the new skills at work.

 

Tennent's Training Academy Scholarship

What:  Drinks Service Skills with a Smile.

Where:   Tennent’s Training Academy, Glasgow.

How long:  5 day course, Monday to Friday, 10am to 3pm each day (if you are not within travelling distance we organise an overnight stay in a local hotel).

When:  Usually early May, exact dates TBC.

Structure: A mix of masterclasses from trained experts in that product area, with practical hands on sessions.  This course is only for the HIT group. Tennent's Training Academy is a dedicated hospitality industry based training academy in Scotland offering a fresh approach to learning new skills.

Who this is suitable for / criteria:  Suitable for anyone involved in serving and recommending drinks to customers, looking for the opportunity to perfect their service skills and gain product knowledge.  Useful for those new to the bar industry, or those with no real formal training in these areas.

What you will learn:  Their team of expert tutors will inspire you to learn with imagination, passion and enjoyment in a unique environment.  You will be taught to perfect your skills and over exceed customer expectation in 5 essential areas: Beer - You will learn about different beer styles, their flavours, food pairings and the history behind the pint, and how to be a beer ambassador.  Wine - a better understanding of the main types and styles of wine and all the essential tips for serving wine correctly.  Whisky - the knowledge, skills and confidence to talk to customers about Scotland’s national drink.  Cocktails - How to make and serve the perfect cocktail, techniques and methods, and cocktail customer service.  Flair bartending - it will give you the tools to develop your own style and provide you with ‘off the shelf’ ready to use routines.

Tell us:  In your application tell us what your role involves, how long you have been doing this, and your level of training in these areas.  Say why you are interested in this scholarship, what you want to learn, and how these new skills will help you at work.


Drinks Package Scholarship

What:  New skills or product knowledge for the licenced trade.

Where:   Location dependent on what you want to learn.

How long:  Usually 2 to 3 days, sometimes split over different months (if you are not within travelling distance we organise an overnight stay in a local hotel).

When:  Dates to suit, during 2018.

Structure:  Depends on the learning opportunity you are looking for.  This could be a place on a course learning about a product, or experience working in a luxury venue to help you see best practice and learn new ideas.

Who this is suitable for / criteria:  Suitable for anyone working in the licenced trade, involved in serving and recommending drinks to customers, looking for the opportunity to learn new skills or gain expert product knowledge in a key area.  You must be working in a role where you can put the skills into practice.

What you will learn:  You tell us what skills you want to learn, or which product you want to learn more about!  This could be a place on a course where you learn about cocktail mixology, or wine appreciation through a WSET course.  Edinburgh Whisky Academy have kindly gifted HIT Scotland with some places on their 2 day diploma in single malt whisky, created and run by whisky experts.  On this accredited course you will learn about: History of Whisky, Business of Whisky, Raw Materials, Batch Distillation, Maturation, Sensory, and World Whiskies.  They also have a diploma in gin! What do you want to do?

Tell us:  In your application tell us what your role involves, and your passions for the drinks industry.  Explain what you want to learn about, and how the new skills you gain will help your role, and the company you work for.

Thanks to the BEN (The Scottish Licensed Trade Benevolent Society) for their support in providing some fantastic learning experiences for those working in the trade through our scholarships.  Find out more about the great work they do at their website.


Craft Scholarship

What:  Experiences for chefs to learn something new by working with others.

Where:  Venues in the UK TBC (travel and accommodation are taken care of by HIT).

How long:  Varies depending on the opportunity, usually 3-5 days long.

When:   Dates to suit your work diary, during 2018.

Structure:  Usually this involves you visiting a different restaurant for a stage, to work with their chefs and see how they prepare and present meals.  This is for you only. This is very hands on as you are working in their kitchen, while learning from this.

Who this is suitable for / criteria:  Working chefs at any level in their career, looking to gain additional skills and experience.  The experience you have must be useful to your current role.

Number of scholarships:  Varies.

What you will learn:  You tell us what you need to learn to develop as a chef, and we will find somewhere to place you.  It may be a certain area of the kitchen where you need to gain more skills, or a certain style or type of cooking.  Perhaps it’s using a specific ingredient where you need new knowledge (eg fish or game), or you want to see how a Michelin star restaurant works.

Tell us:  In your application, tell us about your current role as a chef, what your passions are in the kitchen, your career ambitions and which chefs you look to for inspiration.  Tell us what you would like to learn more about, and any ideas about how that would look.


Business of Food Scholarship

What:  Skills and knowledge to help chefs take their role out of the kitchen.

Where:  Venues TBC

How long:  3 day course, plus travelling

When:   Dates TBC

Structure:  This course will be a mix of classroom learning and practical workshops.  This will be a course created especially for our HIT Scotland group.

Who this is suitable for / criteria:  Chefs at a mid to senior level, looking to grow their knowledge in the business side of the kitchen.

Number of scholarships:  Maximum of 6.

What you will learn:  New for 2019, the content of this scholarship will be formed by you!  Here are our ideas, what do you want to learn? This course will have a variety of elements.  People management - some tips to get the best from your staff in a fast paced high pressure environment of the kitchen.  Revenue - how to plan meals and work out pricing to ensure profit. Sustainability - how to be environmental and use local produce.  Ideas for meals catering for food specialities or allergies.

Tell us:  In your application, tell us about your current role as a chef, what your passions are in the kitchen and your career ambitions.  Tell us what you would like to learn within this “business of food” scholarship!